BRAND IDENTITY
RUSHING
PROJECT ROLE: DESIGNER
INDUSTRY: ENGINEERING + SUSTAINABILITY
Elevating a leader in the sustainable engineering space
Based out of Seattle, Rushing is a female-owned, sustainable engineering firm that believes in prioritizing people and the planet over profit. They set themselves apart by being deeply connected to the emotional human experience while simultaneously delivering high-caliber design solutions. The disconnect, was that their old brand did not portray this. The new identity is all about bold type, bright colors, and intuitive design coming together in a way that feels distinctly Rushing.
CREDITS
Design Director — Damin Sterling
Copywriter — Danielle Nederend